Stories

The women building North America, in their own words.

Stories, lessons and perspectives from women shaping commercial real estate development.

From Penny

New stories from Penny will appear here as they’re published.

From the archive

Portrait of Ronita Coleman

October 7, 2026

Ronita Coleman: Building for Future Generations

In Pontiac, Michigan, Casa del Rey is approaching its next chapter.

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Portrait of Ellen Buckley

September 2, 2026

Ellen Buckley: The Human-Centered Developer

Ellen Buckley has spent more than two decades mastering the machinery of real estate development.

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Portrait of The Third Ascent

August 25, 2026

The Third Ascent: Belinda Watts on Building with Intention

Belinda Watts does not believe in waiting for permission: or precedent.

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Portrait of Meghan Elliott

August 18, 2026

Meghan Elliott: Rebuilding History

In 1989, the Loma Prieta earthquake didn't just shake Northern California; it redirected the trajectory of Meghan Elliott’s life. While most saw a catastrophe of crumbling mortar and twisted steel, a young Meghan saw the

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Portrait of Marisol Chávez Valdés & Fabiola Alvarez Yurcisin

August 11, 2026

Marisol Chávez Valdés & Fabiola Alvarez Yurcisin

Industrial development is no longer a single-purpose equation.

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Portrait of Shellan Rodriguez

August 2, 2026

Shellan Rodriguez: The Pragmatic Changemaker

Shellan Rodriguez is building affordable housing with a clear-eyed understanding of what communities need and what real estate deals require to succeed. Her approach is practical, disciplined, and deeply rooted in the be

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Portrait of Kaitlin McCarthy

July 26, 2026

Kaitlin McCarthy: From the Old Guard to the Vanguard

As the Founder and CEO of Ionic Development Company and the Co-founder of ARX PPE, Kaitlin McCarthy doesn't just "lean in." She stands up, buys in, and breaks ground. Whether she’s navigating the high-stakes financing of

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Portrait of Kristan Ryan

July 16, 2026

Kristan Ryan: The Powerhouse of Urban Infill

Urban infill gets talked about like a density equation. Kristin Ryan treats it like a community strategy.

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Portrait of Fabiola Fleuranvil

July 13, 2026

Fabiola Fleuranvil: The Community Builder

Give Fabiola Fleuranvil a mustard seed, and she’ll grow you a forest. Better yet, she’ll finance that forest, secure the Low-Income Housing Tax Credits (LIHTC), and ensure it serves the community for the next 200 years.

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Portrait of Leslie Horn

July 1, 2026

Leslie Horn: The Architect of Innovation

The air in Detroit has always smelled like grit and progress, but for decades, the boardrooms of the city's real estate world smelled like stale cologne and mahogany. Leslie Horn, the CEO and Founder of Three Squared, In

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Portrait of Carla Guerrera

June 15, 2026

Carla Guerrera: Prosperity by Design

For too long, the "room" where real estate deals are forged has looked a certain way, talked a certain way, and: let’s be honest: smelled a bit too much like stale cologne and mahogany. But the landscape is shifting. Fro

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